Midtown Video requests manufacturer support for iQ

Dear Manufacturer,

If you have visited the Midtown Video website, you probably noticed that we subscribe to the InfoComm iQ catalog program. I am writing to tell you how critical your support of the program is to us. We have determined that it is the only practical and affordable solution available for marketing your products in a catalog environment. In fact, we are continuously closing business that originates from customer viewings of product data in the catalog.

Our ability to provide accurate and current product information is in your hands. The product data in that catalog as well as the data in the general line reference catalog on our web site plays an important role in our sales efforts every day. Additionally, the lead generation derived from the new "Find a Resource" functionality within the iQ Online catalogs allows us to benefit from InfoComm's investment as a part of their industry awareness campaign.

We all know how the web has impacted us. It has, in ten short years, grown to be the most significant, most widely used tool for research ever. The InfoComm iQ program is clearly the best solution available for both of us to capture the business opportunities it provides.

Please contact John Fuchs, Senior Vice President, InfoComm Information Resources, for more information on this important industry initiative. You can reach him at +1.715.854.2744 or jfuchs@infocomm.org.

Thank you for your support of our efforts to increase the sales of your products.

Kenn Miller, President
Midtown Video, Inc.
www.midtownvideo.com