HB website traffic up significantly due to InfoComm iQ

HB Communications, a leading integrator based in North Haven, Conn., has experienced tremendous growth in web traffic as a result of its participation in InfoComm iQ. Director of Marketing Gina Lauria had this to say to manufacturers about the phenomenon.

Great news! HB Communications' website traffic increased by 60 percent this year. More importantly, the number of manufacturer product specific leads and requests for quotation increased by 400 percent!

This is largely due to careful planning, a diverse marketing mix, and most importantly, the intuitive suite of tools from InfoComm iQ used to keep HB's website content fresh. InfoComm iQ has proven to be an invaluable tool for driving traffic and allowing visitors to easily navigate our on-line catalog. InfoComm iQ has delivered to HB Communications hundreds of product leads, but it only works if your company makes a commitment to the program.

Utilizing InfoComm iQ has become an integral part of HB's marketing efforts, by easing the nearly impossible burden of keeping current thousands of product offerings from hundreds of manufacturers. We rely on ACCURATE DATA to be served from InfoComm iQ to our web visitors.

If your company doesn't currently have a relationship with InfoComm iQ, I urgently encourage you to get one! The costs are nominal — less than the cost of a full-page color ad in most of our trade publications. Your participation in InfoComm iQ is paramount to the success of HB Communications' (and your other dealers') online catalogs.

If you have been working with iQ, but have let your data management lapse, let me remind you of the importance of the accuracy of your data through this channel. Product specifics, photos, MSRPs and most of all new products, need to be up-to-date. Our catalog hosts an average of 40,000 sessions per month!

There are programs in place to simplify the data management process, please contact InfoComm iQ for more details.